Scenarios: 

It is not uncommon for us to see organisations who have been well advised and who have 'the right equipment' but are not making best use of it. In many of these cases the equipment is blamed for poor end results, when the problem lies either in unrealistic expectations, or unoptimised working practices.

We can advise you on exactly what you should be able to achieve with your existing facilities, and show you how to get the best from them.

Alternatively if we feel that you do not have the best equipment for purpose, we can advise on possible replacements.

Expectations:

With the advent of digital photography and computer based image manipulation, expectations placed on the photographer have grown, not always realistically.

Whilst it is true that many more things are now possible, there are still limits, and understanding these is as important as realising the possibilities.

By understanding the technology, and in some cases being part of its development we can separate the possible from the impossible and help you take advantage of the potential it offers.